The client
One of the UK's premier racquets clubs.
Edgbaston Priory Club is a private members' tennis, squash and leisure club on Sir Harry's Road in Edgbaston. It has more than 30 tennis courts and 10 squash courts. There is also a fitness suite, class studios, indoor and outdoor pools, and a spa. The club has hosted major squash championships for decades. It is also the home of the Rothesay Classic Birmingham, the WTA grass-court tournament played there every year.
The brief: content members actually watch
A club with that many facilities needs a constant supply of fresh content. It has to promote fitness studios, classes and member offers in a way that feels current, not like a corporate brochure. Studio Forty Six produces the films that do that job. They are shot on-site and edited for how members actually watch them. They are turned around fast enough to stay relevant to what's on that month.
The result
The club now has a growing library of facility and studio promo films. It gives them material to promote what members are already paying for: the fitness studios, the classes, the spaces. None of it looks like it was shot for a stock library.