Every format imaginable — and a flight to Florida to launch a product. Consol Tanning Studios has more than 50 UK studios. Studio Forty Six is its embedded video partner. Consol's roots go back to the world's first tanning studio, opened in 1978. We produce everything from campaign films and studio openings to podcasts and staff training. We also filmed an international product launch in Florida.
Consol is one of Europe's most established tanning and wellness brands. Its Danish parent opened the world's first tanning studio in 1978. Today Consol runs more than 50 studios across the South and Midlands of the UK. It pairs modern tanning technology with premium skincare and an app-first, self-service experience. The brand has traded in the UK for around 30 years.
Campaigns. New studio openings. Product launches. Staff training. Customer education. Hand that list to a patchwork of suppliers and the brand starts to look like five different brands. Consol needed one team that could cover all of it. That team had to hold the same premium standard everywhere and be trusted with the moments that matter most.
We became that team. Over the relationship we've produced just about every style of film Consol needs. Full campaign videos, studio opening films, podcasts, interviews, educational pieces, product demos and staff training. All of it is held to the same premium standard, so it reads as one brand wherever it lands. That range is what embedding looks like. You stop being a supplier briefed on one job and become the one team that handles the lot.
The clearest sign of that trust came when Consol launched BOOST. BOOST is a melanin-boosting tanning cream, developed over more than a year with Devoted Creations of Tampa, Florida. We flew out to Florida to film the launch. When a moment matters that much, you don't brief a new supplier. You send the team that already knows the brand cold.
The tanning industry is changing. It is moving towards light therapies, wellness, skincare, education and authenticity. Consol's GLOW campaign was built to reflect that shift, and we built it with them from the ground up. We took it from creative concept, through a casting call of real Consol customers and real team members, to full production. No unrealistic expectations and no stock-model gloss. Just genuine experiences from the people who use and work with the products every day. Local hair and makeup talent helped every model feel confident on camera.
The result is a deep, versatile bank of professional films covering every corner of the business. It runs from day-to-day social to an international product launch. Every piece lifts brand awareness and holds one consistent, premium look across a 50-studio network, all year round.
"Working closely with our Marketing team and the talented crew at Studio Forty Six, we took this project from an idea to a casting call featuring our real customers, real Consol team members, and real stories… Seeing education, product knowledge, marketing and storytelling come together into one campaign made this project especially rewarding."
Yes — we travel wherever the brand story goes. For Consol, that meant filming a product launch in Florida.
That's the point of embedding. Same team, same standard, every format — so a staff training video and a national campaign still look like the same brand.
Consistency. Fifty studios, one visual identity — because every piece of content comes from a team that knows the brand inside out.