The client
The UK's largest two-day Pride festival.
Birmingham Pride has run since 1997. VisitBritain describes it as the UK's largest two-day LGBTQIA+ festival. Around 40,000 people attend the festival weekend. More than 75,000 line the parade route through the city centre. It's more than a party. Since 2015 the festival has awarded over £335,000 in grants to LGBTQ+ community organisations across the region.
Why is filming a live festival hard?
Filming isn't the hard part. Any competent crew can get a great shot of a parade. What wrecks a live shoot is everything around the camera. An unclear running order. A moment missed in a changeover. An edit promised, then chased for a week while the momentum drains away. At Pride, the energy exists for a few hours and then it's gone. There's no reshoot, and no room for a shoot-day surprise.
How we worked
This is exactly the kind of fast work we're built for. Across three days we delivered four films, with a same-day turnaround every single day. That meant the festival's channels were feeding the weekend's momentum while it was still happening. On the Saturday we added a fifth deliverable: the Pride Parade through Birmingham city centre, captured, cut and delivered in four hours. A live event never quite goes to script. So we also produced a piece ready for the BBC to run at short notice. Broadcast-standard cover, made on site.
One crew, one plan agreed before the weekend, and a locked-down running order. Nothing got lost between the shoot and the deadline.
The result
We captured every side of the weekend: parade, headline performances, community and crowd. It was delivered as a highlights film plus a stream of social content carrying the colour, energy and inclusivity of the event. The organisers walk away from every edition with films that keep working long after the weekend. They promote the next festival, engage sponsors, and prove the scale of what Pride has built.