The client
The UK's 7th largest airport.
Birmingham Airport is the UK's seventh largest airport and the third largest outside London. It handled around 13.6 million passengers in its record 2025. It serves roughly 140 direct destinations, has some 9,000 people working on site, and has a major investment programme underway. It also has a serious purpose commitment: a multi-year partnership with Birmingham Children's Hospital Charity, chosen by employee vote.
How the relationship started
It started with a press piece marking the airport's partnership with the Children's Hospital. It was a tight, newsroom-ready film for an organisation whose announcements get covered. Do a piece like that well and the next call is bigger. It was.
Race the Plane: a packed day, a livestream, and a next-day edit
The next brief was full video coverage of Race the Plane, the airport's flagship charity event. Teams of colleagues, suppliers and on-site partners mounted static bikes to race a real TUI departure to Cancun. They raised £80,000 for Birmingham Children's Hospital Charity in a single day.
We delivered two things at once. A livestream carried the event as it happened. A highlights film was turned around the next day, so the airport's channels could ride the story while it was still a story. A live charity event at a working airport doesn't pause for a second take. The run of show, the camera plan and the edit pipeline were all locked before the first pedal turned.
The result
Full coverage of a one-of-a-kind event: the energy, the effort, the £80,000. It went out live as it happened and was packaged for the news cycle the morning after. That is the kind of delivery that turns a first project into an ongoing relationship.
