Audible "Yourself" Campaign
Audible (D&AD Winner)
To produce a series of advertising collateral to encourage “leisure upgraders” to start their 30 day free trial with audible.
To effectively target “leisure upgraders”, we established the concept of having a clone with you as you complete simple daily tasks or activities.
We wanted to visually represent the fact that having a subscription to audible allows the audience to double up their spare time and increase their daily output.