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Audible “Yourself” Campaign

Audible "Yourself" Campaign

Audible (D&AD Winner)

Brief

To produce a series of advertising collateral to encourage “leisure upgraders” to start their 30 day free trial with audible.

Solution

To effectively target “leisure upgraders”, we established the concept of having a clone with you as you complete simple daily tasks or activities.

We wanted to visually represent the fact that having a subscription to audible allows the audience to double up their spare time and increase their daily output.